Sach Kukadia

Sach Kukadia is the Co-Founder and CEO of 7879, a UK fine jewellery brand that produces and sells gold and platinum jewellery through a direct-to-consumer online model, pricing pieces transparently based on real-time international bullion markets. Of South Indian heritage, Kukadia draws on a cultural tradition in which gold and platinum jewellery serve as stores of value and intergenerational wealth — a perspective that directly informed his conviction that the jewellery industry needed to reconnect consumers with the genuine precious metal value of what they were buying. The name 7879 references the atomic numbers of platinum (78) and gold (79) on the periodic table, reflecting the brand's commitment to unalloyed purity.

Before founding 7879, Kukadia co-founded SecretSales.com with his brother Nish in 2007 — the UK's first flash sales website, which they scaled to 110 staff and partnerships with over 1,600 brands before selling to Lifestyle Retail Group in 2019. That decade of experience building and scaling a consumer e-commerce business gave Kukadia deep expertise in digital marketing, customer acquisition economics, and online retail operations, all of which he has applied to 7879's growth strategy. He launched 7879 in October 2021 alongside co-founder Ben Flowers, a former Boston Consulting Group executive who serves as CTO.

7879 achieved 977% quarterly revenue growth in its first year of trading and reached a £6 million annual run rate by its second anniversary, with revenue doubling year-on-year. The brand launched in Selfridges and Harrods and secured a £5.5 million seed funding round led by Anglo American PLC in 2022. Its model — selling 24-karat recycled gold and ethically mined platinum at prices tied to live bullion markets, with a guaranteed buyback service — has attracted a global customer base, with over 50% of sales coming from the United States.