Here We Flo

Here We Flo is a London-based B Corp femcare brand making plant-based, sustainable personal care products for periods, sensitive bladder, and sexual wellness. The company was founded in 2017 by Tara Chandra and Susan Allen-Augustin after the pair met at the London School of Economics, where the idea was born during a bathroom conversation between classes about the difficulty of finding organic period care on British high streets.

The brand addresses a structural gap in the personal care market: the dominance of synthetic, petrochemical-derived products across period care, bladder care, and sexual wellness categories. Most mainstream alternatives use plastic applicators, synthetic fibres, and chemical additives that raise concerns about both personal health and environmental impact. Here We Flo positions itself as the mainstream alternative, not a niche organic option, with wide retail distribution across Tesco, Boots, Sainsbury's, Superdrug, and Holland & Barrett in the UK, and Whole Foods and CVS in the United States.

The company's product portfolio spans three ranges: FLO for period care (including organic cotton tampons, bamboo pads, and period pants), glo for sensitive bladder care, and XO! for sexual wellness — including carbon-neutral condoms made from sustainably sourced rubber produced at a solar-powered factory. All products are designed to be biodegradable or recyclable, and five percent of profits are donated to charitable partners supporting women and girls globally. Here We Flo holds B Corp certification with a score of 109.9, more than double the median for ordinary businesses.

In August 2025, the company raised £3 million in angel funding alongside a landmark 'back of shirt' sponsorship partnership with Chelsea FC Women — one of the highest-profile placements in women's football and a signal of the brand's ambition to normalise conversations about menstrual health through sport. Here We Flo had previously received the Sky Zero Footprint Fund's full $400,000 in advertising spend, reflecting its sustainability credentials and mainstream consumer appeal.