Sequence

Sequence is a London-based revenue operations platform founded by CEO Riya Grover, alongside Eamon Jubbawy — previously co-founder of identity verification firm Onfido — and Enda Cahill, from the founding team at Choco. Grover founded the company after a decade observing the same manual billing constraints repeat across software businesses, identifying revenue operations as the segment of enterprise finance most in need of a ground-up rebuild.

The company's platform targets the contract-to-cash workflow for scaling B2B businesses — a segment that has historically been dominated by spreadsheets, manual processes, and fragmented tools that struggle under the weight of complex, custom pricing structures. Sequence is built around a foundational data model that can interpret any pricing construct or bespoke contract structure, covering usage tiers, seat-based overages, pricing ramps, temporary discounts, and milestone-linked payments. It unifies quoting, billing, invoicing, and accounts receivable in a single workflow, with real-time revenue recognition running alongside. Its AI agents act as co-pilots across the contract lifecycle: a contract agent converts signed agreements into automated billing schedules; a dunning agent handles payment-chasing and reconciliation; and an invoice-review agent detects anomalies before invoices are dispatched. The platform automates over $1 billion in annual invoice volume for customers including Cognition, Legora, Bridge, 11x, incident.io, Runway, and Moonpay. In December 2025, Sequence closed a £15 million Series A led by 645 Ventures, with co-investment from a16z, Firstminute Capital, Vor Capital, Passion Capital, and Dig Ventures, having achieved 10x ARR growth in the preceding year.