Storfund Secures £300M to Deliver Immediate Payments to E-Commerce Sellers on Amazon and Beyond

Storfund, the London-based fintech providing immediate payment on sales to e-commerce marketplace sellers, has secured a £300 million financing deal with Fasanara Capital, a fintech-focused asset manager with $4 billion under management. The transaction includes an initial commitment of £100 million in deployed funds, with a further £200 million available upon Storfund's planned expansion into China. The deal takes Storfund's total financing to more than £325 million, following an earlier £26.5 million raise from the Private Debt team of Swiss bank Union Bancaire Privée (UBP) in February 2021. Storfund intends to deploy the capital to reach £5 billion in annual financing for e-commerce retailers by 2024.

Storfund was founded in 2018 by George Brintalos and Akbar Ahsan, both former investment bankers who identified a structural problem at the heart of the e-commerce economy. Marketplaces like Amazon deliberately withhold seller payouts — sometimes for two to six weeks — to maintain reserves against returns and refunds. For the millions of retailers that have built businesses on these platforms, this creates a chronic cashflow gap: inventory must be purchased, staff and logistics must be paid, and catalogues must be expanded, all before the money from previous sales has actually arrived. As of the deal's announcement, Storfund had seen 1,200 percent revenue growth between December 2019 and December 2020.

Storfund's solution is straightforward: it advances retailers up to 80 percent of the value of goods they ship on the day they ship them, and is then repaid directly by the marketplace on the standard payout cycle. Sellers receive their money immediately; Storfund absorbs the timing gap in exchange for a transparent fee. The company holds the distinction of being Amazon's only approved global provider of factoring — a process it delivers across 17 of Amazon's 20 marketplaces — giving it a uniquely embedded position in the world's largest e-commerce ecosystem. It also supports sellers on a growing roster of European marketplaces.

The scale of the problem Storfund addresses is enormous. Global e-commerce revenues have exceeded $3 trillion annually, and almost half of all online purchases worldwide take place through marketplaces. Yet the financial infrastructure supporting marketplace sellers has lagged far behind the pace of commercial growth: traditional banks struggle to extend credit to marketplace-dependent businesses that may have minimal fixed assets and short operating histories despite generating substantial revenues. Storfund's model requires no such assessment of fixed collateral — it is secured against the marketplace's own payment obligation to the seller.

The £300 million Fasanara deal will fund Storfund's expansion into Latin America and the Asia Pacific region, as well as supporting the further development of its marketplace partnerships and technology platform. Fasanara CEO Francesco Filia praised the company's transparency in pricing and its global reach as key differentiators in a sector where complexity and opacity have historically been the norm.

Sources

• Business Wire — Storfund lands £300M deal (October 2021)
• Tech.eu — Storfund closes £300M deal (October 2021)
• UKTN — Storfund secures £26.5M (January 2021)