Unlocking Better Nature: Tempeh Brand's £3 Million Growth Surge

May 17, 2023

Better Nature, the UK's leading tempeh brand, is making waves with its recent announcement of a £3 million Series A fundraising round. This move is geared towards propelling the brand into mainstream retail spaces across the UK and Europe. With a notable expansion into Tesco stores, Better Nature is set to introduce its tempeh range to a wider audience, starting with over 400 locations.

Tempeh, a traditional Indonesian food, has gained traction globally for its natural and nutritious qualities. With double the protein content of tofu and boasting more fiber than an apple, tempeh aligns perfectly with the growing demand for healthier, plant-based options. Christopher Kong, Co-Founder and CEO of Better Nature, emphasises the brand's commitment to promoting healthier and more sustainable lifestyles through tempeh.

The Series A funding round, led by institutional investors and strategic partners, comes on the heels of previous successful fundraising efforts. This financial boost will not only drive retail expansion but also facilitate entry into foodservice sectors across the UK and Europe. Better Nature's products, already available in respected retailers like Selfridges and Mindful Chef, are poised to reach even more consumers, including those in Germany and beyond.

The timing couldn't be better as consumer preferences shift towards natural, gut-friendly, and protein-packed foods. Better Nature's innovative approach includes not only expanding its product line but also introducing tempeh in familiar formats like burgers, falafels, and veggie balls. This strategy aims to cater to the evolving needs of health-conscious shoppers while capitalizing on the convenience trend in the category.

Peter Marsh, Non-Executive Director at Better Nature and former CEO of Planet Organic, expresses confidence in the brand's potential to make a significant impact. Marsh highlights Better Nature's dedication to making tempeh a household name, not just in the UK but globally.

As Better Nature prepares to embark on this transformative journey, their focus remains clear: to position tempeh as a standout plant-based protein option, distinct from meat alternatives. By staying true to their mission and values, Better Nature is poised to revolutionise the way people perceive and consume tempeh, paving the way for a healthier and more sustainable future. With the support of investors, partners, and a growing customer base, Better Nature is primed for success as it takes the tempeh movement mainstream.

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