Amal Jolly

Amal Jolly is a British-Asian fintech entrepreneur and the CEO and co-founder of Saturn, a London-based AI company building the operating system for financial advice. His background spans product development and go-to-market strategy across banking, insurance, wealth and asset management, and capital markets technology, giving him a decade of experience working with financial advisory firms and understanding the operational constraints that keep quality advice out of reach for most people.

Jolly founded Saturn in 2023 alongside Michael Ettlinger and Rohit Vaish after identifying the scale of the UK’s advice gap: fewer than one in ten people receive regulated financial advice each year, primarily because the cost of serving a single client — estimated at £2,000 per year through conventional methods — makes it economically viable only for high-net-worth individuals. His conviction was that AI, applied specifically to compliance and administrative workflows, could cut that cost by up to 90% and allow the advice profession to reach millions more people.

Under his leadership, Saturn has grown to support over 600 advisory firms across the UK, including Progeny, Hoxton Wealth, and Perspective Financial Group, collectively managing more than £35 billion in assets under management and over 200,000 clients. The company was accepted into Y Combinator and has more than doubled its market share in the five months preceding its Series A, with over 2,000 advisers engaging with the platform daily.

Saturn raised £11.2 million in a Series A led by Singular in October 2025, with participation from Y Combinator, Shapers, and Zeno Ventures. Jolly’s stated ambition is to make human-led financial advice accessible to one billion people globally by reducing the cost to serve to levels that make quality financial planning economically viable for the vast majority, not just the wealthy.