Amar Rana

Amar Rana is a British-Asian entrepreneur and fintech founder with a professional background in law and financial services. He holds a Master of Laws from the University of Birmingham, and prior to founding his first startup worked in legal advisory and insolvency services with Pearl & Young Business Advisory and The Insolvency Service. His pivot into financial technology was prompted directly by a personal experience: attempting to purchase a car on finance in 2018, he encountered the opacity, friction, and hard credit searches that characterise the UK automotive finance market — and decided to build a solution.

Amar founded CrediCar in 2018 — later rebranded as Fastcheck — to develop a real-time pre-qualification platform for vehicle finance. The company initially operated out of Level39, the FinTech ecosystem at One Canada Square in Canary Wharf, before relocating to Birmingham and joining the SuperTech Serendip Incubator, where it built relationships with banks, lenders, and automotive finance specialists. The platform's AI-powered decision engine, which matches customers to lender panels using personalised credit risk and affordability data, won multiple industry awards and attracted backing from David Betteley, former Global Financial Services Director at Jaguar Land Rover.

Under Amar's leadership, the company survived the disruption of the Covid-19 pandemic — during which dealerships closed and banking partners paused discussions — by using the period to advance its technical roadmap. Fastcheck emerged as a more capable platform, and has since established strategic partnerships with Codeweavers and Cox Automotive, significantly expanding its distribution reach across UK automotive retail. The platform offers dealers and brokers live, soft-search finance quotes that do not affect customer credit scores, built-in compliance architecture, and rapid deployment without platform changes.

In 2025, Fastcheck raised £1.3 million to scale its platform, build out lender integrations, and deepen commercial relationships with dealer groups and finance brokers. Amar continues to lead the company as CEO, focused on automating and improving transparency across the UK's vehicle finance market at a moment when FCA scrutiny on commission disclosure and affordability assessment is reshaping how finance journeys are structured and presented.