Camera Intelligence

Camera Intelligence, formerly known as Alice Camera, is a London-based AI camera company developing a next-generation mirrorless camera platform designed to radically lower the barriers to professional content creation. The company was founded by UCL Bartlett graduate Vishal Kumar, who developed the original concept while studying at UCL’s Hatchery programme at BaseKX in King's Cross.

Professional content creation has long been divided between two inadequate options: smartphone cameras with limited optical quality and creative control, and traditional mirrorless systems that deliver superior results but carry a steep learning curve around aperture, shutter speed, colour science, and post-production. Camera Intelligence addresses this directly by integrating a large language model-driven AI assistant into a mirrorless camera system. Creators can control settings by voice command — asking for a blurrier background, a warmer colour grade, or a different focus point — and the AI translates these instructions into the precise parameter adjustments a trained photographer would make manually.

The platform also enables on-device editing including colour grading, style selection, and basic compositing, removing the need to move footage to a separate computer and work through complex editing software. The system connects seamlessly with smartphones, enabling creators to capture, edit, and share directly from the device. Camera Intelligence holds a proprietary AI pipeline built around large language model reasoning applied to computational photography, and supports the Micro Four Thirds lens standard for interchangeability with existing professional optics.

The company raised $2 million in seed funding in September 2025 from Betaworks, F4 Fund, Next Wave via Flybridge, 7pc Ventures, and Digital Catapult. It was selected for programmes run by Digital Catapult’s Machine Intelligence Garage and 5G Testbed Accelerator, and has received support from the UCL Innovation & Enterprise ecosystem throughout its development.