Intropy

Intropy builds decision automation software for the spare parts industry — the distributors, manufacturers and recyclers who keep vehicles, machinery and infrastructure running. It is a large and largely overlooked market: more than $4 billion in automotive spare parts alone change hands every day, yet the decisions that govern that trade are still made on spreadsheets and software designed decades ago, with staff reviewing hundreds of thousands of individual SKUs by hand to work out how much stock to hold, where to put it, when to reprice and what is going obsolete.

The company's platform connects directly into a customer's existing ERP and warehouse systems and pulls together the structured and unstructured information scattered across them — spreadsheets, documents, images, even phone conversations. The distinction Intropy draws with conventional inventory tools is that it acts rather than advises: pricing and stock levels are adjusted inside the customer's own ERP without waiting for an employee to approve a recommendation, and obsolescence is managed continuously instead of in periodic reviews.

Intropy was founded in London in 2024 by Franziska Kirschner and YihKai Teh, who met at the AI firm Tractable and hold more than ten patents between them for applying machine learning to vehicle and parts assessment. The platform has processed over $10 billion in parts demand since launch, with customers reporting returns on investment above 10x. In July 2026 the company raised $11 million (£8.17m) in seed funding led by Felix Capital, following an earlier pre-seed round led by General Catalyst, and is hiring engineers and AI researchers in London and New York.