Intropy raises £8.17M seed led by Felix Capital to automate spare parts decisions

Intropy, the London company that automates inventory and pricing decisions for spare parts businesses, has raised $11 million (£8.17m) in seed funding led by Felix Capital, with participation from Quiet Capital and existing backers General Catalyst and firstminute capital.

The spare parts trade is one of the larger corners of the economy that modern software has mostly ignored. More than $4 billion in automotive parts alone are transacted every day, but the decisions underpinning that flow — how much stock to hold, where to place it, when to move a price, which lines are quietly going obsolete — are still made by teams working through hundreds of thousands of SKUs on spreadsheets and systems designed decades ago. Tariffs, rising operating costs, unpredictable repair volumes and increasingly complex vehicles have made the guesswork more expensive.

Intropy's pitch is that recommendations are not enough. Its platform connects into a customer's existing ERP and warehouse systems and aggregates the structured and unstructured information sitting across them — spreadsheets, documents, images, phone conversations — then adjusts pricing and inventory levels directly within the ERP rather than queueing suggestions for a human to sign off. Distributors, manufacturers and recyclers use it to shift from periodic, reactive reviews to decisions that update as conditions change. "The best user experience is when the user needs to do nothing at all," said co-founder and CTO YihKai Teh.

The company was founded in 2024 by Teh and CEO Franziska Kirschner. Teh, from Malaysia, was an AI academic at University College London; Kirschner is an Oxford-trained physicist whose research was published in Nature. The two met at Tractable, the London firm applying computer vision to vehicle damage assessment, where they became inventors on more than ten patents in the field. Since launch Intropy says its technology has processed over $10 billion in parts demand, with customers reporting returns on investment above 10x. General Catalyst led the company's earlier pre-seed round.

The new money goes toward product development, a larger engineering and machine learning team, and a New York office — Intropy's first US base — alongside continued expansion in Europe. It is hiring engineers and AI researchers in both London and New York. For Felix Capital, which has been active in founder-led AI companies this year, the appeal is the layer Intropy is trying to occupy. "Every product is designed with components, or spare parts, yet the systems managing those parts remain remarkably manual and fragmented," said Fabian Burnett Small, an investor at the firm.

Sources

• Soapbox — Intropy lands an £8m seed round led by Felix Capital
• UKTN — AI startup Intropy raises £8.17m to automate spare parts supply chains
• VentureBeat / Business Wire — Intropy announces $11 million in funding
• TechFundingNews — Intropy lands $11M to bring AI automation to the spare parts industry
• Tech.eu — AI for spare parts startup Intropy raises $11M