Stotles Raises $6.5M Seed to Help Businesses Win Government Contracts
June 10, 2024
Stotles, the London-based business-to-government (B2G) platform, has raised $6.5 million in seed funding to expand its platform for helping private sector businesses navigate the public procurement market. The round was led by Headline, with participation from Form Ventures, GTMfund, and other investors. The capital will be used to develop the product, grow the team across commercial and engineering functions, and begin expanding the platform beyond the UK to new geographies.
Stotles was founded in 2020 by John Witt, Carsten Schaltz, and Taj Kamranpour, who met while studying their MBAs at London Business School. The founders shared a frustration with the opacity and inaccessibility of public sector procurement — a market that represents over £400 billion in annual spend in the UK alone and more than $13 trillion globally. Despite its scale, the market remained difficult for all but the largest established suppliers to navigate effectively, with smaller firms consistently missing tenders they could have won and spending hours scouring disparate government portals. Stotles was built to change that.
The platform gives commercial teams at technology and services companies a single, structured view of the public sector market. It aggregates contract data from thousands of government portals, provides a personalised feed of relevant tenders and procurement signals, and maps buying patterns across government bodies so that suppliers can anticipate demand before formal tenders are published. For companies that invest in public sector sales, the platform replaces hours of manual research and dramatically increases pipeline quality. Stotles claims that its users have reported more than quadruple growth in qualified pipeline and doubled win rates.
The government procurement market is structurally well-suited to a software solution: data on tenders and awards is legally required to be published but is scattered across thousands of sources, creating an information asymmetry that historically favoured large incumbents with dedicated commercial intelligence teams. For smaller companies, getting ahead in the public sector meant either investing heavily in market intelligence or flying blind. Stotles democratises access to this intelligence in the same way that other B2B sales tools have democratised CRM and pipeline management.
The $6.5 million raise follows a £1.4 million pre-seed round in October 2020 led by Speedinvest. Headline's involvement, including partner Christian Miele joining the Stotles board, reflects the investor's conviction that modernising government procurement is a globally significant opportunity at the intersection of technology, policy, and economic efficiency.
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