Rad Parvin

Rad Parvin is a Dutch-Iranian entrepreneur and data strategy leader based between The Hague and London. His career has been built around applying data intelligence to business transformation for some of the world's largest organisations, earning a reputation as one of Europe's foremost practitioners in the field before he turned his attention to the challenge of AI implementation.

Parvin founded Just-BI, a data consultancy that grew to more than 120 employees and built an extensive client roster including Nike, Shell, Heineken, Vodafone, and JDE Peets. Just-BI was subsequently acquired by EPAM Systems, one of the world's leading technology and software engineering companies, where Parvin continued to deliver data strategy at global scale. His experience spans the full lifecycle of a consulting business — from founding and building to scaling, selling, and integrating — giving him an unusually grounded understanding of both the commercial and operational realities of enterprise data work.

In 2025, he co-founded Valliance with Tarek Nseir and Anita Rajdev, taking the role of Senior Value Partner and Founder with particular responsibility for leading Valliance's Dutch operations from The Hague. Parvin has been a consistent public critic of the traditional consulting model, arguing that the advice dispensed by legacy firms is structurally compromised by self-interest and that most enterprises are effectively paying for the consultant's AI education rather than their own transformation. At Valliance, he leads with a client-trust-first philosophy focused on building relationships where the firm's success is directly tied to the client's measurable outcomes.

His Iranian heritage and Dutch upbringing have shaped a perspective on business that values directness, long-term relationship building, and genuine operational delivery over the polished but hollow deliverables he argues have defined too much of the consulting industry's recent history.