Valliance Launches With £11.4M to Reinvent AI Consulting Around Outcomes, Not Billable Hours

June 18, 2025

Valliance, the London and The Hague-based AI consultancy, launched in November 2025 with £11.4 million ($15 million) in private equity investment from Siguler Guff & Company, with Siguler Guff’s Shaun Khubchandani and Justin Eskind joining Valliance’s board. The capital will fund team growth — the company is targeting 80 AI specialists by 2026 — organic client acquisition, and strategic acquisitions to build Valliance out as a platform business with a target of €100 million in revenue by 2030.

The scale of waste in enterprise AI consulting is, by almost any measure, extraordinary. A survey of 1,000 senior decision-makers at UK and Dutch enterprises with annual technology spend exceeding £20 million found that companies spent an average of £39.2 million on AI in the past year, with consultant fees accounting for £8.4 million of that total per business. Extrapolated across the 8,335 large UK enterprises in this category, the national AI bill approaches £327 billion, with over £66 billion going to external consultancies. The findings are damning for the industry: only 45% of AI projects had success metrics set at the outset, meaning more than half could never be objectively evaluated, and half of all projects fell short of expectations regardless. The most commonly cited reason for failure was being too focused on technology over business outcomes.

Valliance was founded to exploit this gap with a different model. The firm is AI-native by design — built from the ground up around artificial intelligence rather than retrofitting it onto traditional practices — and operates on a value-based pricing model in which clients pay only for outcomes delivered in production, not billable hours or project phases. The founding team brings combined decades of experience from successful ventures: Tarek Nseir founded TH_NK (sold to EPAM), where he delivered digital transformation for ASOS, Allianz, and Aston Martin; Anita Rajdev built high-value enterprise partnerships at EPAM Systems and Gemalto; and Rad Parvin founded Just BI and led global data strategies for Nike, Shell, Heineken, and Vodafone before also selling to EPAM. All three previously worked together at EPAM, giving the founding team pre-built operational chemistry and shared experience of what traditional consultancy does wrong.

The firm launched with three enterprise clients already signed and a team of 15 consultants, technologists, data analysts, and designers. The outcome-based model is more than a pricing choice — it is a structural commitment that forces Valliance to select engagements where it can genuinely create measurable value and to walk away from science projects that will never reach production. This creates an alignment between firm and client that billable-hour models structurally cannot replicate.

Siguler Guff’s Justin Eskind framed the investment in terms of historical inflection: AI’s “tectonic shift” across technology demands a new model for implementation, and Valliance’s founders recognise that the time to build AI in production — not in pilots and prototypes — is now. The parallel to what happened in the cloud consulting market a decade ago is instructive: the firms that built around cloud-native delivery rather than retooling legacy methodologies were the ones that ultimately captured the market.

Sources