Shiv Sivakumar

Shiv Sivakumar is the Co-Founder of Omni, one of the UK's leading plant-based dog nutrition brands. Before co-founding Omni in 2020, Sivakumar built his career in investment banking and finance — and it was his personal experience growing up with dogs thriving on plant-based diets across generations of his family that gave him a distinctive perspective on the pet nutrition market. Inspired by his dog Leo and a conviction that sustainable nutrition for pets was both scientifically sound and commercially underserved, he transitioned from finance into entrepreneurship and found his co-founder Dr. Guy Sandelowsky through a business partner matching platform.

The two co-founders met in person only two years after launching Omni together — an unconventional founding story that Sivakumar has described as risky but ultimately rewarding, given the complementary skills each brought to the business. Where Sandelowsky contributed veterinary science and clinical credibility, Sivakumar contributed commercial acumen, operational leadership, and the financial discipline that comes from a career in investment banking. Together they have built Omni into a B Corp-certified brand with a growing international footprint, appearing on BBC Dragons' Den and securing investment from Deborah Meaden and Steven Bartlett.

Under Sivakumar's commercial leadership, Omni achieved £2.7 million in sales in 2024, a 123% increase year-on-year, and now serves more than 30,000 customers globally, delivering in excess of five million meals to pets. The brand has been stocked in major European pet retail networks, launched novel protein formats including meat-like wet food, and expanded into chewable supplements for anxiety, gut health, and dental care. Omni ranked 25th in the Startups 100 (2025), joining an alumni list that includes Monzo, Deliveroo, and Revolut.